3 Tips to Create an Attention-Grabbing Sign

In these trying and uncertain times, the business world continues to remain as competitive as ever, especially for Australian companies. If you own a small to medium sized business, chances are that you’re fighting to claim a spot in the market against a number of similar-sized businesses.

Now, you might be wondering about what your business can do to stand out from your competitors? There’s a variety of marketing strategies and promotional tools to choose from but with limited time and money, you might be wondering which option is best suited to your needs.

There’s one addition to a strong marketing strategy that will help you stand out above the rest: Eye-catching signs.

How to build a captivating sign that works

When it comes to creating an eye-catching sign for your small business, you won’t need to worry because it’s easier than you might expect. Here are three tips that will help create a bold, vibrant sign that will make your business worth considering:

Tip #1: Use a typeface that’s easy to read

If you want to come up with an eye-catching sign for your small business, the first part that you’ll need to address is making it legible, which is where typeface choices come in. When you choose an option for your sign, it’s crucial to choose something that is easy to read even if you’re 20 or 30 meters away from the store.

Additionally, you’ll need to select the right font size so that you come up with a design that’s easy to read across all set standards! Once you pick out a typeface that’s legible, blocky, and easy to understand your message from a distance, then you’ve got your foot in the door of having an effective outdoor sign.

Tip #2: Go for bright colours

When it comes to creating an eye-catching sign, another crucial factor that you must never overlook is the colour that you’re going to incorporate into the sign.

It may not seem like much at first, but going for an option with a nice pop to it will help your text stand out amid crowds of visitors and window shoppers to get your point across. If you don’t know where to start, then consider using yellow (with black text), red (with white text), green (with white text), or other neon colours as effective combinations.

Tip #3: Get your sign printed on the right material

Depending on where your sign is situated will greatly determine the right material to be used. If it’s a window, A-frame, or small outdoor sign, opting for Corflute is a great option. If it’s a large outdoor sign, then a vinyl material with eyelets for anchoring it to a fixed frame will give your sign a greater lifespan in the elements.

With the help of a dependable digital printing provider—such as Graffiti Stickers—you can make sure that your sign is printed on the right material giving you the best results.

Conclusion

When it comes to helping your small business stand out in a hyper-competitive industry, having an attention-grabbing sign offers an advantage that you can’t refuse. With the help of the three tips mentioned above, you can quickly build a piece of signage that’s guaranteed to help your business stand out and reel in a stream of opportunities in no time!

If you’re looking for high-quality digital printing in the Gold Coast, there’s no need to look any further because we’ve got you covered with the best services. Regardless of whether you’re a cafe, big-name brand, or a technical firm in need of eye-catching signage, we can suit your printing needs with ease – get in touch with us today!