6 Common Vehicle Graphic Design Mistakes To Avoid

In business, they say that marketing is everything. One effective way you market your brand is to use the existing vehicles you have and attach business-related stickers and wraps on them. This is an excellent, low-cost marketing strategy that can yield great results.

However, you have to put some thought into the designs that you use. Otherwise, you might not gain anything from your efforts. To help you make the most out of vehicle graphics, here are a few design mistakes you need to avoid:

1 - Using Low-Quality Materials

If you choose to skimp on your materials, it will show on the finished product. Using low-quality materials will sacrifice the overall result of the wrap. Even if you may not visually see it right away, there will most likely be signs of wear and tear that will show up after only a short period of time.

2 - Poor Preparation Of The Vehicle

Before the wrap is put on the vehicle, it has to be thoroughly cleaned to make sure that no air bubbles will form. Small particles, like dust and dirt, can interfere with the way that the wrap sticks on the vehicle. If the vehicle is exposed to a lot of sunlight, the small air bubbles trapped around the dirt particles may expand and cause unsightly air bubbles to form. This will make the wrap or sticker more vulnerable to damage over time.

3 - Incorrect Instalment Of The Vinyl Wrap

It is understandable to want to save money by trying to install the wrap by yourself instead of hiring a professional. However, it takes experience to know exactly how to wrap a vehicle properly. Without the help of a professional, you risk damaging the paint or the quality of the wrap itself.

If you have never installed a vehicle wrap or sticker before, there’s a good chance that trying to install it yourself will result in destroying the sticker beyond repair. Like anything, if you want it done right, leave it to the professionals.

4 - Unreadable Font Size And Style

Choosing unreadable font styles or sizes will not only prevent you from marketing your brand; it will also make your car look like a mess.

Think about how people will view your vehicle. They will likely be on the footpath or also driving, and will only see you car for a short period of time. Choose a font style, size, colour, and design that will be easily readable so that your marketing effort will be worth it.

5 - A Design That Is Not Aesthetically Pleasing

Thinking about your design should not be rushed. You must come up with a design that is pleasing to the eyes and easy to understand. Since you will be using your vehicle to attract potential customers to your business, you have to make your vehicle look good enough for people to take a second glance.

6 - No Call To Action

The last crucial mistake is failing to add a call to action to your design. Your end goal is to encourage customers to contact you or visit your website. No matter how great or aesthetically beautiful your design might be, if the call of action is not on the vehicle, your customers (especially first-time customers) may not be able to contact you.

Conclusion

The mistakes mentioned above are easy to make and can be costly. Avoiding these mistakes will ensure that your efforts to use your vehicle for marketing your business will be successful. Your efforts will result in more leads and, hopefully, more profit.

If you need professionally-made car stickers at the Gold Coast, contact Graffiti Stickers today! We have anything you need to get the perfect vehicle signage for your business.