How To Make Your Business Stickers Stand Out - 3 Design Tips

If your business needs a cost-effective marketing solution, stickers are a reliable, affordable option. You can use this marketing method for many purposes, whether it’s creating awareness for your brand, using them in guerrilla marketing, or giving them away to your customers and potential customers.

To make sure your branded stickers deliver good results for your business, here are some tips you should implement.

Three Custom Business Sticker Design Tips

#1. The simpler the design, the better

Advertising your company might be your primary purpose for creating stickers. However, it does not mean that you should incorporate every detail, such as your brand motto or mission and vision statement, into your design. Your website or flyers are more suitable mediums for this kind of information.

Stick to the elements that are crucial to your brand identity, such as your logo or business name, brand colours, and the highlight of your campaign. Keep in mind that your sticker should be easy to read to draw attention.

Putting too many details in your stickers will only make them look unappealing and unprofessional. No matter what size your stickers are and where you will put them, make sure that people will easily recognize your brand and that the design is straightforward and comprehensible.

#2. Be unique

People are so used to seeing stickers in common shapes like rectangles, triangles, squares, or circles, but they are not the only shapes available. You can experiment or customize your stickers’ shapes to make them more unique.

One important design note to consider is the psychology or purpose behind your chosen shape. When selecting the sticker shape, make sure that it is relevant to your brand or that it helps establish the message you are trying to convey.

For example, choosing soft, round, and organic shapes can make your brand look less intimidating than sharp or cornered shapes. They exemplify the feeling of friendliness and are the perfect shape for showing that your brand is friendly and inviting. On the other hand, angular shapes can embody confidence, stability, intelligence, and power.

#3. Highlight your brand colour

Colours are essential when it comes to branding and marketing because they are some of the first elements that customers see when they look at an image. They also evoke different feelings, emotions, and experiences, which can help you emphasize your message more.

You are free to design your stickers however you want, but make sure to use your brand colour for immediate brand association. If you use your stickers for awareness campaigns, the more important it is to stick with your brand colours.

Conclusion

Design your stickers based on your purpose, and make sure to follow these three easy guidelines. By implementing these tips, it will be easier for your brand to stand out among others. Having unique branded stickers can drive people’s curiosity towards your brand and, when done right, can bring positive results to your business.

If you are looking for a Gold Coast sticker printing service provider, check out our work at Graffiti Stickers. We are your experts when it comes to screen and digital printing. We can help provide your business with rear window stickers for cars, die-cut stickers, custom stickers, and more. Contact us today to get a quotation.