Advertising on Wheels - What to Know About Vehicle Signages

Getting your brand in the market can take many forms. Traditional methods of advertising via billboards are common ways to increase your brand's visibility. Over the past 10 years, companies are heavily investing in digital marketing to increase their online visibility. It's the most popular strategy in advertising that's gaining plenty of traction.

Besides traditional and digital platforms of advertising, there's another method that many people tend to underestimate: vehicle signages. Vehicle signage is an essential part of many companies, especially for establishments with large fleets of vans and trucks.

Utilising your business's assets for brand recognition

Expanding your brand is all about making yourself identifiable to your potential customer. For this reason, establishments invest in developing bespoke uniforms and company IDs to reinforce their brand's visual elements. The combination of these visual images creates a sense of uniformity, credibility and authenticity. These are factors that customers look for when searching for a service provider or separating one brand from another.

Vans, trucks, and even sedans are essential to business owners for various reasons. For example, they can function as integral components of a logistics or courier delivery service to reach clients. These vehicles can also be integral for trade workers, like plumbers, electricians and building contractors. Besides getting your employees from one place to another, vehicle signages give your customers the sense of ease that they're working with the right service they asked for.

Understanding the different ways to implement vehicle signages

There are numerous ways to apply signage on your vehicles. Sometimes, a simple addition of one-way vision vinyl can be the sufficient impact you need to make your brand stand out. Keep in mind that this option uses special material with perforated holes so that you won't lose vision, whether you place it on your side or rear windows.

If you want to utilise your vehicles' white space, it's best to choose vinyl cut lettering. It's best to place these signages on surfaces that don't obstruct vision. Keep in mind that you should place them in flat areas so that your visuals won't bend or warp.

For the ultimate signage option, you can design your entire vehicle's look with full vehicle wraps. The vinyl wrapping uses heat to conform and fit seamlessly to your vehicle's shape.

Mastering the art of applying vehicle signages

Slapping your brand's logo on your vehicles isn't as simple as it looks. Like other forms of promotional material such as posters and webpages, installing vehicle signages also requires order and composition.

Remember to consider your audiences when drafting your designs. Your signages won't be effective if you're not mindful of your medium. Ensure that any letterings or contact numbers are easily visible from afar. This also means that you shouldn't use busy elements that can overwhelm people viewing your visuals.

Besides the layout and size of your design, you should also be mindful of your choice of tones and shades. You have to consider your vehicle's colour scheme and how it will highlight your visuals. It's best to adapt to colours that can provide strong contrasts like greys, whites and blacks. If you're having difficulties observing this rule, use your company's brand manual to utilise the appropriate colour combinations.

Conclusion

Exploring alternative solutions to promote your business is key in remaining competitive. Utilising your vehicles as a part of your brand recognition efforts is an excellent way to stay visible to your target demographic while on the road.

At Graffiti Stickers, we produce corflute sign, metal sign and vehicle signage in the Gold Coast for your business's needs. Contact us today at (07) 5568 0386 to learn more about our services.