4 Tips to Get the Most Out of Vehicle Signage and Wraps

Marketing is essential to every business, and many companies spend a lot of time looking for as many channels as possible to market to their audience. If you have a fleet of vehicles that are operating as part of your daily business, investing in vehicle wraps is an excellent way to market. That is because your cars, vans, and trucks will be doing a lot of travelling to different places, and having them tastefully covered with branded material is a practical and effective way to spread brand awareness. 

However, vehicle wraps will only be useful if you know exactly what to do with them. To ensure that your marketing efforts produce results, here are a few tips to keep in mind:

1. Keep everything professional

Being professional is not only about wrapping the car with the right colour, text, and images, it is also about the hard work and effort you put into wrapping the vehicle properly. For instance, what happens if people see one of your vehicles driving by with some wrapping peeling off at the edges? More often than not, they will assume that your company is cheap. 

To ensure you maintain a professional image, always work with professionals who can correctly apply wraps to your vehicles.

2. Stand out from the crowd

When people are out doing their daily activities, they will not have the time to sit down and read a bunch of text on your vehicle. If your car drives by, it may only get a few seconds to attract people's attention.

To ensure eyes are turned when your fleet of vehicles drives by, make your car wraps as bold and attractive as possible. By applying your creativity to the design, you can create memorable signages that grab people's attention.

3. Use powerful imagery

You should never go all out with text on your vehicles. No one's going to have the time to read all your core beliefs or your brand's story while driving on the road.

To ensure people instantly get your message within just a few seconds of looking, pair simple words with powerful images. Remember, pictures are worth a thousand words, and using the right pictures will ensure people receive the right message in a short amount of time.

4. Stick to your brand

Whatever you do with your wraps, never move away from your brand. You want to ensure that your branding is consistent no matter the marketing channel and that they all point back to your business.

The reason behind this is you want people to associate a set of colours, texts, and other design aspects to your brand. That way, when people see your fleet of vehicles, they automatically think about you.

Conclusion

With all of these tips in mind, you can maximize the effectiveness of vehicle wraps. However, try not to get too carried away when designing your wraps. It can be tempting to include everything about your business as a way to spread as much information as possible, but this usually has the opposite effect. Keep your design simple and use powerful words and imagery to get your message across. 

Are you looking for vehicle signage in the Gold Coast? Graffiti Stickers can help your business gain maximum reach! Get in touch with us today to learn how we can help.