Signage is often a key component of a business’s marketing strategy. The right signage can successfully reinforce your brand, draw attention to products or promotions and convey other useful information about your business.

Putting up shop front signage is possibly the oldest, yet simplest and most effective way to market a business. It’s the most basic form of advertising! But having any old sign out front isn’t the answer, a good design is key!

Here is why it’s important to invest in good signage design for your shop front.

It clearly defines your brand

No matter how small your business is, consistent branding is paramount. The design of your signage will give people a glimpse into what your business is all about. Certain colours and fonts will leave different impressions on people who pass by, even if they aren’t necessarily looking for the service you offer.

For example, signage with logos or designs with images of coffee or cake can instantly let people know that you run a cafe. Metal signs with formal or upscale-looking fonts may indicate a formal office space of professional’s practice. By leveraging these unconscious connections, you can resonate in the mind of your potential audience so they remember you when they need the product or service you offer!

It helps people find you

In high-competition industries, you need to stand out from your competitors. Generic signage design can make your shop much harder to find.

It’s easier for customers to find you if you have a personalised design. Personalised signs will be recognisable to anyone passing by and can make it easier for customers to locate your shop.

It draws attention and helps increase foot traffic

Well-designed signage adds appeal to your shop front. Head-turning designs spark curiosity and can draw people in who weren’t initially planning to visit your shop.

It makes for cost-effective promotion

With an overwhelming amount of messaging in every marketplace, catching customers’ attention is only getting harder. Small to medium businesses need to embrace every opportunity to market themselves.

With good sign design, even when customers don’t remember your business name, they will recognise you by your branding and signage.

The bottom line: what contributes to good signage design?

Good sign designs are usually simple and easy to read. Depending on the type of business you run, you can embrace colour to help your sign pop. The type of font also correlates to the type of business you run. Just remember, whichever font you choose, it has to be readable from far away.

What your signage is made from will also play a large role in your sign’s design. Different materials will work in different locations and for a variety of purposes. For instance, outdoor signs need to be durable in all weather conditions.

Don’t let your business fade into the background. Plan and design your very own shop front signage with Graffiti Stickers - Australia’s best sign maker who has been offering quality screen and digital printing since 1982. Have a chat with one of our specialists today!

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