4 Reasons to Transform Your Vehicle Into a Moving Billboard
Using vehicles as mobile billboards are by no means a novel idea. We see it all the time with iconic brands using everything from taxi cabs, buses, even to aeroplanes for their ad spaces. In fact, some taxi owners are using advertising as a business diversification model.
While a taxi may seem like the obvious path to take for vehicle signage, you might be surprised to know that you can use your own vehicle too. If you’re not using your vehicle as a moving billboard for your business, then you are missing out on free advertising real estate.
Four
Reasons why your vehicle is the perfect moving billboard for your business.
Customizability
You own the vehicle, which means that you have full rein when it comes to the creative process. Your vehicle signage can be as eye-catching or subdued as you want. If you feel like going all out, you can use stickers to display your business name, services, and contact information on your vehicle. You can also include creative illustrations of your product to help drive brand recognition too.
On the other hand, you can also be a little more subtle by just incorporating your business logo on your side panels or using bumper stickers. If you prefer the ability to remove your signs when you’re not working, then car magnet signs are the way to go. Whatever your choice is, just make sure that the overall design of your car stickers and vehicle signages are coherent with your brand.
Quick and Easy Installation
The best thing about vehicle signage is that it’s easily customisable. With the use of stickers, you can use your vehicle as a way to let people know about your latest promos or change it up depending on the season. Even if you rebrand, the stickers can easily be removed and swapped for a new one.
Increased Visibility
In a way, vehicles are better than static billboards because they are not confined to one area. Wherever you go with your vehicle, you are putting your brand name in front of your customers without any additional cost. Unlike social media ads, vehicle signages as advertisements are a less obtrusive way of marketing your products, which many people will appreciate.
Cost-Efficiency
Compared to the enormous cost of paying for traditional billboards or printing and posting posters all over your local area, vehicle signs are cheaper and more effective. The stickers and signs on your vehicle will last longer too, despite being exposed to the elements.
Depending on where you drive your vehicle regularly, the signs on your cars may see more eyeballs than your average poster would. Even when it's parked, it still works for you by just being visible.
The money that you saved by using your own vehicle as a moving billboard can then be used to improve other areas of your business and explore other business opportunities.
Conclusion
Using your car as a moving billboard allows you to spread the word of your business without actively trying to. Your car’s stickers and signs are working for you just by being visible out in the open. You could be simply running errands around town, and you would still be advertising your products and services. Your car is free advertising real estate, and the best way to take advantage of that is by installing car stickers and vehicle signage.
We are the best providers of vehicle signage on the Gold Coast. Aside from vehicle signage, we also print real estate signs, shop front signage and more! Contact us today to know more.