6 Ways to Add More Impact to Your Store Front
No store owner wants shop signage that does not have an impact on viewers. Shop signage does not only show off your store or brand name—it should attract people to your business! It should create curiosity and most importantly, encourage passersby to venture inside.
If you’re looking for tips on how to make your store signage impactful, you’ve found the right article. We’ll give you some pieces of advice that you can use as a guide for your signage creation and store improvement.
3 Things You Need for Your Store Signage
Prioritise visibility
Your store signage placement hits different groups of passersby. For example, placing your signage at the front of your shop is mainly for people and motorists across your store. If you want to target those people walking along your street, you need to add more signages along their line of sight.
You can add a window sign or add a double-sided illuminated lightbox. Using lighted signage is also an advantage, especially at night. Double-sided signage would also ensure that your shop name is visible in both directions of the footpath.
Keep it straightforward and simple
Here’s what you should keep in mind: passersby should be able to see your store name or brand name in less than five seconds. Your design should be readable, easy on the eyes, and clear.
Once you get their attention, you can add more brand details later. Your priority should be to hold their attention first!
Use text or add an image
People have different preferences. Some like to read words, while others prefer to see images. Consider having both on your window sign or gauge which one would work best for your target audience.
3 Tips to Level Up Your Store
To add more effect to your store, also try to tweak some elements in your store to make it stand out.
Add a story
Your planning shouldn’t end up with the visibility of your store name. After you get people’s attention, you need to find a way to drive them in!
Telling your brand story is something you can try. For example, instead of lining up your products by the window, create a scene that they will easily understand. People love it when they relate to the visual story you are trying to say.
Figure out how your products can fit in their lives. You can check out how visual merchandising teams do it in department store window displays. They give out a visual experience to people, and it’s what drives them inside!
Be creative and thematic
Since your store is present all year round, you should make ways to keep each month exciting for everyone. One thing you can do is by changing your window display every season. You can be creative with your theme, especially during your store anniversary or important sale.
Changing looks can catch people’s attention and is an innovative way for you to create a brand statement.
Display at an eye-level
Always keep products you want people to buy at an eye level. That’s the best-known principle in display merchandising. Determine what part of your store people from the outside see first and put your best products there.
If you’ll display items, make sure to put the smaller things in the foreground and add the larger ones in the background. Add levelling to make the display more interesting!
Conclusion
Your store signage and store window are the first things that people see. If you want to drive more people in, you need to invest in high quality and attractive signage whilst making your window display more engaging. Add proper lighting and always keep your store clean to give off a positive impression.
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